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Peacock Revolution ('60s,'70s)
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Classic Age: Black Tie’s Golden AgeNo other
era could have produced such a sartorial success. Since
the culmination of the dinner jacket’s design in the late 1930s,
men’s fashion has yet to improve upon the genius of its original
design or the unimpeachable refinement of its accoutrements.
Dressing the Man: The Art of Permanent Fashion • Expanding Appeal
Remarkably, the greatest chapter in the history of evening wear is
the era marked by the Great Depression.
Despite the financial hardship of the times the practice of
dressing up for special occasions was more popular than ever as was
the variety and elegance of formal apparel available for those
occasions.
Much of this increased popularity derived from the dinner suit’s
adoption by new segments of society.
A 1930 ad by formal wear manufacturer S. Rudofker’s Sons
(predecessor to industry giant After Six) jubilantly proclaimed that
the habit of dressing for the occasion previously confined to the
“idle rich” had now expanded to include the masses: “Business
Men, Truck Drivers, Collegians, Farmers, Office Workers, High School
Youths: They're All
wearing Tuxedos!"
• Comfort and StyleA primary factor in the dinner suit’s surging appeal was surely its corresponding improvements in comfort. “Before the thirties,” explains menswear historian G. Bruce Boyer, “a gentleman’s dress kit consisted of an evening suit (whether a dinner jacket, tails or both) of eighteen- to twenty-ounce wool serge or barathea; an evening shirt of heavy cotton, board-stiff with starch; a silk top hat or opera hat; a voluminous dress overcoat and the various accessories and jewelry . . . It boggles the mind, nay the whole body, to understand how any but the stateliest dances could ever have been negotiated.”
Few developments were more instrumental in improving the comfort of
evening wear than the shift towards softer and lighter-weight
fabrics. The worsted
wool used for after-dark attire became increasingly lighter than
that used for regular suits and well-dressed men attending tropical
soirées could opt for dinner jackets made of cotton drill, linen or silk tropical worsted. Washable fabrics
were also becoming popular in formal apparel at this time. As
the After Six corporate history sums it up, “tuxedos were finally
being made for dancing.”
Most of the other significant trends in comfort and style during the
1930s had actually already appeared in the late 1920s.
Originally confined to elite social circles, these fashions
were now gaining widespread acceptance thanks largely to the
influence of the eminently stylish Prince of Wales. Midnight BlueThe Prince’s debonair choice of color hit the shores and stores of America in a big way in 1934 and was frequently described by enthralled menswear journalists and formal wear advertisers as being “blacker than black”. A September 1935 Fort Worth Star Telegram article devoted entirely to the topic shed further light on the new shade’s allure by describing how it had originally been made popular by “a small group of English noblemen and cosmopolitans” and was then imported to the United States by Hollywood movie stars. As a consequence, mills making the fabrics for formal dress reported that the sales of blue were expected to equal or even exceed those of black that season. Double-Breasted Jackets and Soft-Front ShirtsPreviously considered too informal for evening wear due to its lack of accompanying waistcoat, the double-breasted dinner jacket’s popularity skyrocketed in the early thirties thanks once again to Britain’s royal paragon of menswear. The future Duke of Windsor invariably paired the swank coat with a soft-front pleated evening shirt featuring attached turndown collar and soft French cuffs rather than the traditional starched front shirt with stiff detachable wing collar and single cuffs. The overall result, explains renowned haberdasher and author Alan Flusser, was a look that “brought a new level of informality to the traditional dinner jacket - but with no lowering of the standards that separated those who dressed correctly from those who simply dressed up.” Although period etiquette experts made sure to
note that the appropriateness of these innovations was limited to
the most informal of occasions – particularly summer evenings – the
new jacket model nonetheless rivalled the popularity of the
single-breasted by 1935.
Its lapels were usually peaked and grosgrain was the favourite
trimming. As for the
contemporary shirt style, the
November 1937 issue of Esquire noted that the turndown collar
had superseded the traditional wing collar by the mid
thirties and was "now virtually standard for informal wear". Because the British had always considered the
stiff-front shirt to be inappropriately formal for a dinner jacket, Waistcoat
The 1920s fashion
of wearing a full-dress waistcoat with the informal dinner jacket
remained popular in
Mrs. Post’s 1937
book didn’t even deign to acknowledge the colored silk models that
were being worn by more avant
garde dressers in the mid 1930s.
Conservative gentlemen continued to express their
individuality through their choice of single-breasted or
double-breasted models with either a U or a V-shaped front opening.
They also had the option of the traditional full back style
or the newer backless style introduced in the previous decade by
• Warm-Weather Black Tie
The decade's
final innovation of note is one of the few that were
not inspired by the
Prince. Instead it was a response to the challenge of
dressing for formal evenings in tropical climates poorly suited to
the heavy, heat-absorbing black material that was standard for
dinner jackets. Well-heeled Americans summering in The Mess Jacket
The widespread
acceptance of white coats for summer evening wear can be pinpointed
to the 1933 rage for the mess
jacket, a civilian counterpart to military formal wear
that resembled a tailcoat cut off at the waistline. According to
Esquire’s Encyclopedia of 20th Century Men’s Fashions,
they were made in white linen or cotton gabardine and worn with
“high-waisted lightweight black dress trousers, a stiff-bosom shirt,
a narrow cummerbund in black, bright red, or dark blue, a wing
collar, and a black butterfly bow tie.”
The jacket's popularity was short-lived for a couple of reasons. Its primary disadvantage was that the cut was unbecoming to anyone with a less-than athletic build. Its second drawback was that it was quickly adopted as a universal uniform for bellhops and jazz bands and few gentlemen of any fitness level wished to be mistaken for hired help or entertainers. White Dinner JacketWhile the mess jacket had lost favor among better-dressed gentlemen by 1936, its color remained in vogue. In fact, that year white jackets for summer had become as popular as black and midnight blue. In its August 1936 issue, Esquire defined the quintessential warm-weather semi-formal evening wardrobe:
This year, the big swing is to single- or double-breasted [light colored] dinner jackets, collar and self lapel facings. These are worn with tropical dress trousers, patent leather oxfords or pumps, a white, soft shirt with either soft or laundered collar and a black dress tie. Midnight blue, calculated to look blacker than black after nightfall, is also an acceptable shade for the trousers. Warm-Weather ColorsThe
white dinner jacket in turn paved the way for other colors in summer
evening coats and soon hues such as plum, dark green, wine
and bright blue were being worn on the moonlit patios of CummerbundEnglishmen serving in British East The subsequent reappearance of the newly modified and renamed “cummerbund” fared much better thanks largely to its pairing with the popular mess jacket. By 1937 The New Etiquette was describing it as a “popular and chic” waist covering for evening wear at resorts. “It is meant for hot weather to obviate the necessity of having the harness of a waistcoat over the shoulder and back when it might be uncomfortably warm. On the right people at the right time it is decorative and correctly in the spirit of colorful gaiety.” As the author alluded, the cummerbund was often used to infuse warm-weather formal wear with color and even patterns such an India Madras design shown in the June 1937 issue of Esquire. In reality though, black continued to be de rigueur for waist coverings worn with the white dinner jacket. The narrow formal sash could also be correctly matched with a black tuxedo according to the author, but only when those tuxedos were worn at resorts; the acceptance of sporting cummerbunds year round was still at least a decade away.
• 1930s Etiquette: Semi and Formal
Paradoxically,
while evening wear’s attire grew less rigid throughout the thirties,
its related dress code actually became more so. It was as if
the Depression had “stiffened the standards of formality in
after-dark apparel” as Esquire commented in 1937 and experts
everywhere noted the return to Edwardian principles. “Each
garment is now put in its proper place, judging from the clothes
seen on various occasions,” reported the
Fort Worth Star Telegram
in September 1935. “The
traditional standard of a tailed coat and white tie being necessary
for wear to any formal affair attended by ladies holds true today.”
Even In circumstances deemed appropriate for black tie, there were new rules to regulate its new fashions. The double-breasted jacket and soft shirt were restricted to informal occasions and the June 1937 Esquire article “Summer Evening Dress” was typical of period insistence that there was a specific time and place for the recently introduced colored coats: “Dinner jackets for warm weather use are correctly worn at country club dances as well as at large parties in the country and aboard ship. When dressing in town the black or midnight blue dinner jacket is preferable.” And when non-neutral colors were permitted they generally remained limited to accessories such as the cummerbund, socks, boutonniere, handkerchief and jewelry. Despite its apparent downgrading to Edwardian strictures, the tuxedo actually underwent a promotion of sorts during this time as the traditionally informal outfit began to be labeled as semi-formal by some authorities. A more colloquial designation also arose in this decade, one that focused more on the difference in appearance than the distinction in correctness: "black tie" and "white tie" were now becoming part the common lexicon.
• Golden Sunset
By the end of the 1930s the tuxedo had reached its apex in both popularity and design. As Allan Flusser summarizes in Style and the Man:
No other era could have produced such a sartorial success. Each step of the dinner jacket’s evolution was measured by the perfection of the outfit it intended to replace – the grandfather of male elegance, the tailcoat and white tie . . . The new dinner jacket projected a level of stature and class equal to that of its starched progenitor, albeit while providing considerably more comfort. Just as the previous war had ended the pre-eminence of the tailcoat, so too would World War II bring a close to the dinner jacket’s golden age. Although the tuxedo’s style would safely survive the ensuing conflict its status would never be quite the same in the modern world that would emerge after 1945. |
"Smarter than anything seen in years" is how one retailer described this new style of tuxedo in 1933.
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