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Peacock Revolution ('60s,'70s)
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Postwar Era: Semi-Formal Transition
During
the war, for various reasons, dinner jackets were rarely worn in
public places and this custom has taken root in Vogue’s Book of Etiquette (1948) • War's Impact: New Evening Standards
When war-time rationing came to an end in 1945 the corresponding preference for a business suit over a tuxedo did not. In 1948 Vogue’s Book of Etiquette described the new standard: “During the war, for various reasons, dinner
jackets were rarely worn in public places.
In restaurants, at the theater, even at first nights, they
became the exception rather than the rule.
And this custom has taken root in Menswear historian Nicholas Antongiavanni notes
that the post-war demise of wearing white tie for formal occasions
and black tie for less formal affairs extended even to society’s
higher circles. Ironically, the rapidly expanding middle class was only too happy to adopt the upper class’s formal attire even as they rejected its corresponding conventions. This led to an interesting conundrum. On the one hand, social conservatives were not yet ready to demote white tie’s “formal” status in favor of more casual contemporary standards. Conversely, it was illogical to continue referring to black tie as “informal” now that it was being worn primarily for exceptional occasions. The solution for most sartorial and etiquette authorities was to adopt the “semi-formal” classification that had first begun to appear in the 1930s thus placing the dinner jacket in the middle of the formal hierarchy. While this term became common by the early fifties its interpretation was varied as evidenced by the1955 edition of Emily Post’s Etiquette: Merely to clear away much confusion: Semi-formal does not mean women in formal evening dresses and men in business suits. In communities where the tail coat is worn, semi-formal means dinner jackets (tuxedos) and simple evening dresses. In others where the dinner jacket is formal, semi-formal would mean men in dark sack suits and women in so-called cocktail dresses. The underlying need for Mrs. Post’s advice illustrates the increasing relativization of formality following the war: With every passing decade standards would be dictated less by like-minded “patrician” authorities and more by the democratic tastes of various socio-economic groups. The result would be an ongoing dilution of universal conventions and increasing confusion on the part of young adults seeking to elevate their social status.
• Relaxed Classic StyleAlthough the business suit’s wartime acceptability after six o’clock would remain permanent, the dinner jacket was by no means out of the picture. With war’s end came celebration and prosperity which provided plenty of excuses for Americans to dress up once again. No longer required to ration fabric, the boxy double-breasted with wide lapels became the jacket of choice especially after Esquire launched the “Bold Look” for menswear in 1948 effectively marking the country’s independence from the long-dominant British custom tailors who tended to favor more conservative styling.
That same year the encyclopedic Vogue’s Book of Etiquette listed some relatively new dinner shirt alternatives. Besides the formal stiff-front shirt with wing collar and the less formal semi-starched pleated model with stiff fold collar, the post-war man could also choose a soft-collar shirt either in silk - with plain or pleated bosom - or in broadcloth. According to the book the latter was “the most informal and probably the most usual.” Other than the new shirt options, though, semi-formal evening wear in the late 1940s was pretty much identical to its pre-war incarnations. Styles did not truly begin to change until 1950 when Esquire introduced two new concepts that would influence men’s wear for the next decade. One was the “Mr. T” look; a conservative silhouette featuring natural shoulders and trim, straight lines. The editors’ other contribution was the “American Informal” concept that highlighted “the greatest trend to date in men’s fashions: American Informality built right into even your dress and ‘formal’ clothes.” Comfort was a vital component of this latter fashion and even formal wear worsted became lighter during the decade, eventually weighing in at about 10 ounces to the yard. The visual manifestations of this slightly relaxed formality were the streamlined shawl collar and the understated cummerbund waist covering which appeared more and more often as the double-breasted jacket gave way to the single-breasted model. Add to this a turndown collar shirt and narrow bat wing tie and the result was the quintessential fifties tuxedo. • Summer Colors
Thanks to the arrival of tropical worsted in 1940 and the relaxed standards of formality introduced by the war, warm-weather attire became increasingly popular throughout the decade. The inclusion of a "summer evening" category in Esquire's 1948 wedding dress chart made it evident that the white dinner jacket was no longer the exclusive realm of posh resorts and cruises but was now the average American's standard garment for formal summer nights. In fact, it was mandatory for semi-formal summer weddings according to the magazine. As before the war, many etiquette and style authorities continued to allow color in waistcoats and cummerbunds but there were now a couple of twists. One change was that color be limited to maroon. The other development was that experts frequently recommended – or even insisted – that colored cummerbunds have matching bow ties. This dictum would prove to be a harbinger of significant changes to come. • Ready for a ChangeThe first ten years following the war were a period of transition as
a new |
WPB approved semiformal attire.
The Bold Look as it applied to semiformal evening wear with broad lapels and wide pleats. Just as before the war, the double-breasted model usually fastened on the bottom button.
Warm-weather
Bold Look. Pointed-end ties became very
popular in the late 40s and early 50s
This subdued tartan dinner jacket was described as "one of the most original and daring designs in years."
The "Mr. T" look was a conservative silhouette with natural, trim characteristics.
Whisky ad featuring quintessential fifties black tie: shawl collar, trim silhouette, cummerbund and bat wing tie. |
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COMPARATIVE ENGLISH TERMINOLOGY Hover over images for picture credits. Copyright © 2008. Peter Marshall. All rights reserved. This site does not function correctly in Firefox |
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