U.S. Audience Demographics

According to Quantcast's audience profile, as of January 2010 54% of the Guide's visitors are in the U.S. and can be categorized as follows:

Gender
52% male
48% female

Age
28% 18-34
37% 35-49
30% 50+

Kids
70% have no kids 0-17
30% have kids 0-17

Income
25% 30-60k
30% 60-100k
29% 100k+

Education
29% no college
51% college
20% graduate school

Advertise in The Black Tie Guide

• An Exclusive Site

In terms of popularity among related sites, Google frequently ranks The Black Tie Guide behind only Wikipedia, one of the most popular sites on the Web¹. As for authority, the Guide is the most comprehensive source of information on men’s evening wear available anywhere in the world, either online or in print. That’s why the Guide is the go-to source for tuxedo etiquette and style for over 27,000 unique visitors per month². Traffic has been steadily increasing ever since the site's inception and the Guide's popularity and prestige will continue to benefit from major content additions planned for 2010.

Ads will appear in the the site's Buying Guide which caters specifically to readers who want to put their newfound knowledge to use and purchase their own formal wardrobe. Its unbiased advice pertains to all consumers, whether seeking the lowest cost or the highest quality, and places a special emphasis on hard-to-find classic accessories that are of great appeal to black-tie aficionados.

• A Discriminating Audience

Advertising on The Black Tie Guide provides direct access to a well-educated, high-income audience as illustrated in the demographics shown in the left sidebar.

• Flexible Options

size & cost

ad size A (170 X 255 pixels): $20 CDN per month per placement
ad size B (170 X 255 pixels): $15 CDN per month per placement
rates for custom sizes are available upon request

placement

ads will appear in the right sidebar on the pages of the Buying Guide
by default, ads will be placed parallel to the mention of the advertiser in the center column in order to best correlate the ad to the content
if an advertiser is not mentioned in the center column, by default their ad will be placed nearest to top of page on first-come, first-served basis
any advertiser may request special positioning at no extra charge on a first-come, first-served basis
placement is guaranteed until August 1, 2009 at which point all agreements will be renegotiated

design & content

ads are to be provided in electronic format (in desired size) by the advertiser and are subject to our approval in order to maintain the site's standards
each ad will be hyperlinked to a URL of the advertiser’s choice

payment

Payment is to be made via PayPal, either on a recurring subscription basis or as a one-time lump sum. Complete details will be included in the advertising agreement provided by The Guide.

Please note that these ads are simply hyperlinked JPEG images. We do not use any third party services to track traffic.

• Text Link Ads

In order to protect the integrity and professionalism of the web site, The Guide does not accept text link ads.

• Contact Us

To obtain more details, purchase ad space or negotiate an exclusive sponsorship of the entire site, send us an e-mail.

¹ based on searches for black tie on Google.com

² average number of "absolute unique visitors” for October, November and December 2009 according to Google Analytics

(this space reserved for drop-down menus at top of page)

Ad size A

170 X 255 pixels

$20/month

Ad size B

170 X 170 pixels

$15/month

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