Advertise in The Black Tie Guide



An Exclusive Site


The Black Tie Guide is the world's foremost authority on men's formal wear, unparalleled in scope by anything available in print or online.  It is the primary resource cited by (and linked from) Wikipedia's 'Black Tie' article which in turn is the most popular source for tuxedo information on the Web1.  As the definitive destination for tuxedo etiquette and style, it draws over 100,000 unique visitors per month2.   



A Discriminating Audience


Advertising on The Black Tie Guide provides direct access to a well-educated, high-income audience.  An overview of visitor demographics is provided annually around March on The Black Tie Blog.  The 2014 review can be found here.

Site Sponsorship


Sponsorship of the site is awarded on an annual basis on August 1.  The cost is based on a flat monthly fee.


 example of exclusive sponsorship ad placement


example of semi-exclusive sponsorship ad placement


Because of their prominent placement, ads must be designed to complement the site's design and feature quality goods or services appropriate to the site's content and/or audience. 


For more information, or to be placed on the bidder's list, please e-mail us.




1 searches for tuxedo and black tie on Google and Bing consistently list Wikipedia's "Black Tie" article as the most popular result; searches for black tie regularly list The Black Tie Guide as the second most popular result

2 average number of unique visitors from March 2014 through May 2014 according to Google Analytics