2010 ACADEMY AWARDS: BEST & WORST DRESSED MEN

INTRODUCTION  A Timeless Appeal Story of the Guide Using the Guide ●  BASICS  A Proper Education Attire: Defining Black Tie Etiquette: Black-Tie Tradition Etiquette: Dress Codes Etiquette: Black-Tie Codes ●  HISTORY  History's Relevance 19th Century Origins Edwardian Era (1900s, '10s) Jazz Age (1920s) Classic Age (1930s) Post War ('40s, '50s) Jet Age ('50s, '60s) Peacock Revolution ('60s, '70s) Classic Revival I (Late '70s) Classic Revival II (1980s) Dress-Down Days (1990s) ●  CLASSIC BLACK TIE  The Gold Standard Defining Classic Black Tie Classic Jackets Classic Trousers Classic Waist Coverings Classic Shirts Classic Neckwear Classic Footwear Classic Accessories Classic Outerwear Warm-Weather Black Tie Classic Alternatives ●  CONTEMPORARY BLACK TIE  Proceed with Caution Contemporary Jackets Contemporary Trousers Contemporary Waist Coverings Contemporary Shirts Contemporary Neckwear Contemporary Footwear Contemporary Accessories Contemporary Personalization ●  WHITE_TIE  Introduction Defining White Tie Full-Dress Waistcoat Full-Dress Shirt ●  BUYING  Introduction Major Retailers Supplemental Retailers Custom Tailoring White Tie Investments ●  VINTAGE  Research in Progress Vintage Etiquette & Tradition Vintage Wedding Etiquette Vintage Attire Retro Tuxedos ●  SUPPLEMENTAL Glossary Tying a Bow Tie Folding a Pocket Square Orders, Decorations & Medals Ladies' Black Tie Black Tie Versus Tuxedo Morning Dress (Formal Day Dress) Formalwear Myths & Merits Red Carpet Black Tie Formalwear Hall of Shame Bibliography

 

U.S. Audience Demographics According to Quantcast's audience profile, as of January 2010 54% of the Guide's visitors are in the U.S. and can be categorized as follows: Gender   52% male   48% female Age   28% 18-34   37% 35-49   30% 50+ Kids   70% have no kids 0-17   30% have kids 0-17 Income   25% 30-60k   30% 60-100k   29% 100k+ Education   29% no college   51% college   20% graduate school	Advertise in The Black Tie Guide     • An Exclusive Site   In terms of popularity among related sites, Google frequently ranks The Black Tie Guide behind only Wikipedia, one of the most popular sites on the Web1.  As for authority, the Guide is the most comprehensive source of information on men’s evening wear available anywhere in the world, either online or in print.  That’s why the Guide is the go-to source for tuxedo etiquette and style for over 27,000 unique visitors per month2.  Traffic has been steadily increasing ever since the site's inception and the Guide's popularity and prestige will continue to benefit from major content additions planned for 2010.   Ads will appear in the the site's Buying Guide which caters specifically to readers who want to put their newfound knowledge to use and purchase their own formal wardrobe.   Its unbiased advice pertains to all consumers, whether seeking the lowest cost or the highest quality, and places a special emphasis on hard-to-find classic accessories that are of great appeal to black-tie aficionados.      • A Discriminating Audience   Advertising on The Black Tie Guide provides direct access to a well-educated, high-income audience as illustrated in the demographics shown in the left sidebar. • Flexible Options   size & cost ad size A (170 X 255 pixels): $20 CDN per month per placement ad size B (170 X 255 pixels): $15 CDN per month per placement rates for custom sizes are available upon request placement ads will appear in the right sidebar on the pages of the Buying Guide by default, ads will be placed parallel to the mention of the advertiser in the center column in order to best correlate the ad to the content if an advertiser is not mentioned in the center column, by default their ad will be placed nearest to top of page on first-come, first-served basis any advertiser may request special positioning at no extra charge on a first-come, first-served basis placement is guaranteed until August 1, 2009 at which point all agreements will be renegotiated design & content ads are to be provided in electronic format (in desired size) by the advertiser and are subject to our approval in order to maintain the site's standards each ad will be hyperlinked to a URL of the advertiser’s choice payment Payment is to be made via PayPal, either on a recurring subscription basis or as a one-time lump sum.  Complete details will be included in the advertising agreement provided by The Guide.   Please note that these ads are simply hyperlinked JPEG images.  We do not use any third party services to track traffic.   • Text Link Ads In order to protect the integrity and professionalism of the web site, The Guide does not accept text link ads.   • Contact Us   To obtain more details, purchase ad space or negotiate an exclusive sponsorship of the entire site, send us an e-mail.       1 based on searches for black tie on Google.com 2 average number of "absolute unique visitors” for October, November and December 2009 according to Google Analytics	(this space reserved for drop-down menus at top of page)             Ad size A 170 X 255 pixels $20/month Ad size B 170 X 170 pixels $15/month
UPDATES   |   GLOSSARY   |   SEARCH   |   ADVERTISE  |  CONTACT COMPARATIVE ENGLISH TERMINOLOGY Hover over most images for picture credits (Firefox users may need to check picture properties). Copyright © 2010. Peter Marshall. All rights reserved.