Advertise in The Black Tie Guide

An Exclusive Site

The Black Tie Guide has grown to become the world's foremost authority on men's formal wear, unparalleled in scope by anything available in print or online.  It is the primary resource cited by (and linked from) Wikipedia's "Black Tie" article which in turn is the most popular source for tuxedo information¹ on the Web.  As the definitive destination for tuxedo etiquette and style it draws over 41,000 unique visitors per month².   

A Discriminating Audience

Advertising on The Black Tie Guide provides direct access to a well-educated, high-income audience as illustrated in the demographics shown in the left sidebar.

"Buying Guide" Ads (2011 Rate Card)

Take advantage of strategic marketing through this site's Buying Guide which caters specifically to readers who want to put their newfound knowledge to use and purchase their own formal wardrobe.  Its unbiased advice pertains to all consumers, whether seeking the lowest cost or the highest quality, and places a special emphasis on hard-to-find classic accessories that are of great appeal to black-tie aficionados. 

size & cost

• 180 X 150 pixels: US$350 per year

• US$150 surcharge for premium placement - see details following

• rates are subject to change

• note: 170 X 255 pixel ads are no longer available

placement

• ads will appear on each of the following pages of the Buying Guide:

  • www.blacktieguide.com/Buying/Buying_Basics.htm

  • www.blacktieguide.com/Buying/Buying_Retailers.htm

  • www.blacktieguide.com/Buying/Buying_Specialty.htm

  • www.blacktieguide.com/Buying/Buying_Custom.htm

  • www.blacktieguide.com/Buying/Buying_White_Tie.htm

• ads can be positioned in one of the three premium locations near the top of the page (see illustration) for a surcharge subject to availability

• remaining ads will appear in the right sidebar and their vertical positioning will reflect the order in which the agreements are signed, with the longest-standing ad appearing closest to the top

design & content

• ads are to be provided in electronic format (in desired size) by the advertiser and are subject to our approval in order to maintain the site's standards

• each ad will be hyperlinked to a URL of the advertiser’s choice

payment, other

Payment is to be made via PayPal semi-annually or as a single lump sum.  Complete details will be included in the advertising agreement provided by The Guide.

Please note that these ads are simply hyperlinked JPEG images.  We do not use any third-party services to track traffic.

Text Link Ads

Exclusive Site Sponsorship

The contract for the banner space at the top of every page in the site is awarded annually on July 1 to the highest bidder.  Please contact us for more information or to be placed on the bidder's list.

Contact Us

To obtain more details or to purchase ad space please contact peter at blacktieguide dot com.

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